Defeat the Dark Side

Defeat the Dark Side was a unified advertising campaign for three restaurants owned by Tricon Global—KFC, Pizza Hut, and Taco Bell—that ran prior to and concurrent with the theatrical release of the 1999 prequel trilogy film, Star Wars: Episode I: The Phantom Menace. It depicted mascots from all three franchises involved in the events surrounding the Battle of Naboo. The campaign was reportedly viewed as unsuccessful by Tricon Global and Lucasfilm, and they did not partner for the subsequent prequel films.

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