The Force (Volkswagen)

"The Force" was a 2011 Volkswagen television commercial that ran during the Super Bowl XLV on February 6, 2011, although it was first shown on YouTube the week before. In the commercial, a young boy dressed like Darth Vader tries to use the Force on a 2012 Volkswagen Passat. When his father uses the car's remote keyless system to start the vehicle, the shocked boy believes he has successfully used the Force. It proved to be one of the most popular commercials from Super Bowl XLV, and the YouTube video had amassed 15 million views by the morning of February 7. The boy in the commercial was portrayed by the six-year-old Max Page.

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