Eleven Star Marketing

Eleven Star Marketing was an advertising, marketing, and sales company active during the reign of the Galactic Empire. In this time, the company was a contributing sponsor to the Corporate Sector Authority (CSA), which meant that they had invested in the CSA and received discounts on raw materials sourced within the Corporate Sector and a proportion of the sector's profits in return. They did not, however, have a voting position on the Executive Directorship Board that controlled the Corporate sector, for only selected contributing sponsors were given that privilege.

By around 10 ABY, Eleven Star Marketing had worked with the company BioTech Industries and created a very successful marketing campaign for Biotech's Borg Construct Aj^6 cybernetic implant. The "Artificial Intelligence Worth Shaving Your Head For" campaign used emotive language to reinforce consumers' trust in the Biotech product and brand whilst sowing doubt and mistrust of competitors' products.

Text and facts from the “Eleven Star Marketing/Legends” article on Wookieepedia, licensed under CC BY-SA 3.0. Modified for this site.